what is google ads

  Google Ads is an online advertising platform developed by Google. It allows businesses to create ads that appear on Google's search engine and other Google properties. With Google Ads, businesses can set a budget for advertising and only pay when people click on their ads. 

Google Ads operates on a pay-per-click model, where users bid on keywords and pay for each click on their ads. It is a powerful tool for businesses to reach potential customers who are actively searching for products or services related to what the business offers. 

The platform offers various ad formats, including text ads, display ads, video ads, and app promotion ads, allowing businesses to create targeted campaigns tailored to their specific goals and target audience. Google Ads also provides detailed analytics and reporting tools to track the performance of ads and optimize campaigns for better results.